Me&Dad

Put it There

For the past few weeks, not sure why, I’ve been thinking about my Dad’s hands. I’ve been waking up recently certain that I had touched or held his hand overnight, ...

BrianMayFreddieMercuryMontreal

How Queen Teaches Us About Workplace Relationship Best Practices While Live On-stage

Bombastic and larger than life, live rock and roll in the 1980s may have very little in common with management best practices in the workplace.  But through the lights, the ...

How Networking in Person Beats Online

Social Networking Connects, Professional Networking Delivers

At first, I was skeptical about the value of joining professional associations.  so I didn’t – for 20+ years.  Then I had little choice because my career took a major shift to a ...

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BrianMayFreddieMercuryMontreal

How Queen Teaches Us About Workplace Relationship Best Practices While Live On-stage

Bombastic and larger than life, live rock and roll in the 1980s may have very little in common with management best practices in the workplace.  But through the lights, the leather and the loud music, I want to share with you one lesson in working relationships that came to life before my eyes as I […]

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How Networking in Person Beats Online

Social Networking Connects, Professional Networking Delivers

At first, I was skeptical about the value of joining professional associations.  so I didn’t – for 20+ years.  Then I had little choice because my career took a major shift to a new city – a new country, in fact – and into social media, away from the marketing and internal communications experience I had been building for […]

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IMG_0704

Going Back Home. And the 3 Surprises That Blew Me Away

I often stop and laugh when describing my childhood home. It sounds a little idyllic or surreal, even to me: a patchwork of houses scattered across acres of hilly land among stands of trees, a large common meadow, an adjacent pond, a grand log cabin at the edge of the pond, and trails after trails […]

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Me&Dad

Put it There

For the past few weeks, not sure why, I’ve been thinking about my Dad’s hands. I’ve been waking up recently certain that I had touched or held his hand overnight, perhaps in my dreams – even though he passed away 12 years ago.  I can still feel them: a working man’s hands; a craftsmen’s hands; […]

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google glass

Tomorrow’s Social Media Marketing: Like Something out of a Movie

Ya’ know those movies that make you think? I’m talking about the ones that, after the popcorn and soda settles, have you pondering, ‘Could that really happen?’ I distinctly remember, after watching Minority Report in 2002, wondering if that was really what the future would be like. Not Tom Cruise’s drama, but the tech. Steven […]

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share online cat

Top 5 Traits of Viral Marketing Initiatives

My search for viral social media marketing campaigns had just begun when I knew I had found a strong candidate. After watching the video for about seven seconds with the sound on, my 11-year-old daughter called from across the room, “You watchin’ Dumb Ways to Die?” “Uh, yeah,” I replied taken a little by surprise. […]

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Image courtesy Vestas Media Kit -  http://www.vestas.com/en/media/images

Not Just Hot Air: Energy Campaign Delivers Content

I came to an interesting conclusion while researching social media marketing case studies: cases reporting actual ROI results are hard to find.  I found a lot of hay but very few needles.  After some time with my digital pitchfork, I did find one case that engaged me to share it with you because it supports […]

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UQAM by Art_inthecity

Differentiation / différenciation

As an English-speaking person who moved to Montréal last year, I have been fascinated by how the French and English cultures co-exist. People here speak both languages fluently and, in fact, will switch from one to the other within a conversation – sometimes in the same sentence. The day-to-day can be both fascinating and frustrating […]

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books for web writing

Yogi Berra, Book Club, and Best Practices: Lessons Learned in Writing for Social Media

I’m trying so hard to be my best self that I’m not being my real self. Sounds a little like a line from famous New York Yankees baseball player & coach Yogi Berra.  You know, the guy who said, “You can observe a lot just by watching” and “we made to many wrong mistakes”. The […]

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On_The_Edge609

Living on the Edge: Bringing a Brand to Full-social

Being on the cutting edge can be scary.  I know.  I’ve been there. Personally, I’m not an on-the-edge kinda guy.  I’m afraid of heights and I have had the same haircut since third grade. But, when in 2008 my company was considering stepping out into the world of wiki, I saw the cutting edge up […]

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#CBUS111: Content Creation

Blogging about Digital Content Creation by Marketing and Communications students of McGill University Continuing Studies.

Socially Minded Marketing

Connecting socially minded consumers with socially responsible organizations through marketing communications.

social for the people

government social media training

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