Your Top Marketing and Storytelling Asset on Video and Beyond

Your people can be your strongest asset in producing a video to promote your organization. Read how to get the best results from them!

Advertisements

The Cubs and my Mom Share the Same Winning Approach We Can All Apply in Leadership

Author’s note: I received Tom Verducci’s book, The Cubs Way, as a birthday present last week.  I’m intentionally releasing this blog post, which I’ve been working on for months, before reading the book because I’m sure it covers a lot of the same bases. Though I cite the book once, I encourage you to read... Continue Reading →

How Queen Teaches Us About Workplace Relationship Best Practices While Live On-stage

Bombastic and larger than life, live rock and roll in the 1980s may have very little in common with management best practices in the workplace.  But through the lights, the leather and the loud music, I want to share with you one lesson in working relationships that came to life before my eyes as I... Continue Reading →

Featured post

Social Networking Connects, Professional Networking Delivers

At first, I was skeptical about the value of joining professional associations.  so I didn't - for 20+ years.  Then I had little choice because my career took a major shift to a new city - a new country, in fact - and into social media, away from the marketing and internal communications experience I had been building for... Continue Reading →

Tomorrow’s Social Media Marketing: Like Something out of a Movie

Ya’ know those movies that make you think? I’m talking about the ones that, after the popcorn and soda settles, have you pondering, ‘Could that really happen?’ I distinctly remember, after watching Minority Report in 2002, wondering if that was really what the future would be like. Not Tom Cruise’s drama, but the tech. Steven... Continue Reading →

Top 5 Traits of Viral Marketing Initiatives

My search for viral social media marketing campaigns had just begun when I knew I had found a strong candidate. After watching the video for about seven seconds with the sound on, my 11-year-old daughter called from across the room, “You watchin’ Dumb Ways to Die?” “Uh, yeah,” I replied taken a little by surprise.... Continue Reading →

Not Just Hot Air: Energy Campaign Delivers Content

I came to an interesting conclusion while researching social media marketing case studies: cases reporting actual ROI results are hard to find.  I found a lot of hay but very few needles.  After some time with my digital pitchfork, I did find one case that engaged me to share it with you because it supports... Continue Reading →

Differentiation / différenciation

As an English-speaking person who moved to Montréal last year, I have been fascinated by how the French and English cultures co-exist. People here speak both languages fluently and, in fact, will switch from one to the other within a conversation – sometimes in the same sentence. The day-to-day can be both fascinating and frustrating... Continue Reading →

Yogi Berra, Book Club, and Best Practices: Lessons Learned in Writing for Social Media

I’m trying so hard to be my best self that I’m not being my real self. Sounds a little like a line from famous New York Yankees baseball player & coach Yogi Berra.  You know, the guy who said, “You can observe a lot just by watching” and “we made to many wrong mistakes”. The... Continue Reading →

Create a free website or blog at WordPress.com.

Up ↑

%d bloggers like this: