Going Back Home. And the 3 Surprises That Blew Me Away

I often stop and laugh when describing my childhood home. It sounds a little idyllic or surreal, even to me: a patchwork of houses scattered across acres of hilly land among stands of trees, a large common meadow, an adjacent pond, a grand log cabin at the edge of the pond, and trails after trails... Continue Reading →

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Differentiation / différenciation

As an English-speaking person who moved to Montréal last year, I have been fascinated by how the French and English cultures co-exist. People here speak both languages fluently and, in fact, will switch from one to the other within a conversation – sometimes in the same sentence. The day-to-day can be both fascinating and frustrating... Continue Reading →

Yogi Berra, Book Club, and Best Practices: Lessons Learned in Writing for Social Media

I’m trying so hard to be my best self that I’m not being my real self. Sounds a little like a line from famous New York Yankees baseball player & coach Yogi Berra.  You know, the guy who said, “You can observe a lot just by watching” and “we made to many wrong mistakes”. The... Continue Reading →

Living on the Edge: Bringing a Brand to Full-social

Being on the cutting edge can be scary.  I know.  I’ve been there. Personally, I’m not an on-the-edge kinda guy.  I’m afraid of heights and I have had the same haircut since third grade. But, when in 2008 my company was considering stepping out into the world of wiki, I saw the cutting edge up... Continue Reading →

Writers are either dreaming of what they’ll write next or twitching for a keyboard (or their smartphone) to jot down a great thought that just came to mind for a piece they’re working on. And, of course, we’re all trying to achieve the 3 basic Cs of effective writing: Clear, Concise and Connecting.  I learned the third... Continue Reading →

All We Need (in Social Media) Is Love

Fingers are flying! You can almost feel the over-eager rush inside some brands and organizations that are sending out tweets so fast and so diverse that I get the feeling they simply want to be seen. A lot! As a content producer for digital communications, I follow groups that specialize in reporting on social media... Continue Reading →

Controlling Content in a Sea of Social Media Change

When was your last online ‘aha’ moment? I’m not talking about your friend’s post or text that had you laughing uncontrollably (on the floor?). I’m talking about the video that matched your passion and captured your imagination, or the article that reeled you in so deep (30 minutes later) that you’re now late for what... Continue Reading →

Social Media is Like Drumming

Social media is like drumming.  Take a seat behind my set of drums, grab some sticks and follow me on this one. First we need some comical perspective: As a teen, I bought a drum set and pounded it with the angst, power, and passion of a … teenage boy.  How did my mother, and... Continue Reading →

Best Thoughts To Start Your Day: Breakfast for Your Brain

Do I have sausage patties in my head today? What may sound like an odd question makes more sense when you consider your first thoughts of the day are for your mind as your breakfast is for your body.  When the "most important meal of the day" is fresh fruit and granola, you're powering your... Continue Reading →

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