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Living on the Edge: Bringing a Brand to Full-social

Being on the cutting edge can be scary.  I know.  I’ve been there. Personally, I’m not an on-the-edge kinda guy.  I’m afraid of heights and I have had the same haircut since third grade. But, when in 2008 my company was considering stepping out into the world of wiki, I saw the cutting edge up […]

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The Many Uses of Twitter for Connecting Communicators

Writers are either dreaming of what they’ll write next or twitching for a keyboard (or their smartphone) to jot down a great thought that just came to mind for a piece they’re working on. And, of course, we’re all trying to achieve the 3 basic Cs of effective writing: Clear, Concise and Connecting.  I learned the third […]

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All We Need (in Social Media) Is Love

Fingers are flying! You can almost feel the over-eager rush inside some brands and organizations that are sending out tweets so fast and so diverse that I get the feeling they simply want to be seen. A lot! As a content producer for digital communications, I follow groups that specialize in reporting on social media […]

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Controlling Content in a Sea of Social Media Change

When was your last online ‘aha’ moment? I’m not talking about your friend’s post or text that had you laughing uncontrollably (on the floor?). I’m talking about the video that matched your passion and captured your imagination, or the article that reeled you in so deep (30 minutes later) that you’re now late for what […]

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Social Media is Like Drumming

Social media is like drumming.  Take a seat behind my set of drums, grab some sticks and follow me on this one. First we need some comical perspective: As a teen, I bought a drum set and pounded it with the angst, power, and passion of a … teenage boy.  How did my mother, and […]

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Best Thoughts To Start Your Day: Breakfast for Your Brain

Do I have sausage patties in my head today? What may sound like an odd question makes more sense when you consider your first thoughts of the day are for your mind as your breakfast is for your body.  When the “most important meal of the day” is fresh fruit and granola, you’re powering your […]

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The Power of Conversation in Our Digital Day

Even as I desperately search the house for any – ANY – of this family’s five cell phone chargers before mine dies, I am basking in the glow of an old-school communications win. It involved executive-level communicators and students sitting together, four-at-a-table, sharing, listening, and learning from each other’s greatest successes in organizational communications. Then, […]

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Achieving New Heights Despite Great Fears

I’m panting so hard and hugging the tree so tightly that my cheek is pressed to the bark and my breath is flicking the strands peeling from this birch tree.  I am as afraid as I’ve been in my long life because I am more than 60 feet in the air. But everything is fine. […]

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You Don’t Have to Take it With You, It’s Already There

Professional associations and groups were never my thing.  I was always “too busy” to go to meetings (during which time I would not be getting work done) and I was always way behind on my workload anyway.  Plus, filling out the forms for award entries took so much time and detail; I was sure I […]

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Who Lifts You Up? Who Will You Lift Up Today?

We had been looking forward to this vacation all year.  And we talked with friends about our vacation as we planned in the approaching days. The Drive was an especially interesting part to talk about with others because in past years the drive to this beach we were visiting had taken six or more hours. “How […]

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#CBUS111: Content Creation

Blogging about Digital Content Creation by Marketing and Communications students of McGill University Continuing Studies.

Socially Minded Marketing

Connecting socially minded consumers with socially responsible organizations through marketing communications.

social for the people

government social media training