Tomorrow’s Social Media Marketing: Like Something out of a Movie

Ya’ know those movies that make you think? I’m talking about the ones that, after the popcorn and soda settles, have you pondering, ‘Could that really happen?’ I distinctly remember, after watching Minority Report in 2002, wondering if that was really what the future would be like. Not Tom Cruise’s drama, but the tech. Steven... Continue Reading →

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Top 5 Traits of Viral Marketing Initiatives

My search for viral social media marketing campaigns had just begun when I knew I had found a strong candidate. After watching the video for about seven seconds with the sound on, my 11-year-old daughter called from across the room, “You watchin’ Dumb Ways to Die?” “Uh, yeah,” I replied taken a little by surprise.... Continue Reading →

Not Just Hot Air: Energy Campaign Delivers Content

I came to an interesting conclusion while researching social media marketing case studies: cases reporting actual ROI results are hard to find.  I found a lot of hay but very few needles.  After some time with my digital pitchfork, I did find one case that engaged me to share it with you because it supports... Continue Reading →

Going Back Home. And the 3 Surprises That Blew Me Away

I often stop and laugh when describing my childhood home. It sounds a little idyllic or surreal, even to me: a patchwork of houses scattered across acres of hilly land among stands of trees, a large common meadow, an adjacent pond, a grand log cabin at the edge of the pond, and trails after trails... Continue Reading →

Differentiation / différenciation

As an English-speaking person who moved to Montréal last year, I have been fascinated by how the French and English cultures co-exist. People here speak both languages fluently and, in fact, will switch from one to the other within a conversation – sometimes in the same sentence. The day-to-day can be both fascinating and frustrating... Continue Reading →

Yogi Berra, Book Club, and Best Practices: Lessons Learned in Writing for Social Media

I’m trying so hard to be my best self that I’m not being my real self. Sounds a little like a line from famous New York Yankees baseball player & coach Yogi Berra.  You know, the guy who said, “You can observe a lot just by watching” and “we made to many wrong mistakes”. The... Continue Reading →

Living on the Edge: Bringing a Brand to Full-social

Being on the cutting edge can be scary.  I know.  I’ve been there. Personally, I’m not an on-the-edge kinda guy.  I’m afraid of heights and I have had the same haircut since third grade. But, when in 2008 my company was considering stepping out into the world of wiki, I saw the cutting edge up... Continue Reading →

Writers are either dreaming of what they’ll write next or twitching for a keyboard (or their smartphone) to jot down a great thought that just came to mind for a piece they’re working on. And, of course, we’re all trying to achieve the 3 basic Cs of effective writing: Clear, Concise and Connecting.  I learned the third... Continue Reading →

All We Need (in Social Media) Is Love

Fingers are flying! You can almost feel the over-eager rush inside some brands and organizations that are sending out tweets so fast and so diverse that I get the feeling they simply want to be seen. A lot! As a content producer for digital communications, I follow groups that specialize in reporting on social media... Continue Reading →

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