I came to an interesting conclusion while researching social media marketing case studies: cases reporting actual ROI results are hard to find. I found a lot of hay but very few needles. After some time with my digital pitchfork, I did find one case that engaged me to share it with you because it supports […]
When was your last online ‘aha’ moment? I’m not talking about your friend’s post or text that had you laughing uncontrollably (on the floor?). I’m talking about the video that matched your passion and captured your imagination, or the article that reeled you in so deep (30 minutes later) that you’re now late for what […]
Blogging about Digital Content Creation by Marketing and Communications students of McGill University Continuing Studies.
Connecting socially minded consumers with socially responsible organizations through marketing communications.
government social media training
