Your Top Marketing and Storytelling Asset on Video and Beyond

Your people can be your strongest asset in producing a video to promote your organization. Read how to get the best results from them!

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The Cubs and my Mom Share the Same Winning Approach We Can All Apply in Leadership

Author’s note: I received Tom Verducci’s book, The Cubs Way, as a birthday present last week.  I’m intentionally releasing this blog post, which I’ve been working on for months, before reading the book because I’m sure it covers a lot of the same bases. Though I cite the book once, I encourage you to read... Continue Reading →

Tomorrow’s Social Media Marketing: Like Something out of a Movie

Ya’ know those movies that make you think? I’m talking about the ones that, after the popcorn and soda settles, have you pondering, ‘Could that really happen?’ I distinctly remember, after watching Minority Report in 2002, wondering if that was really what the future would be like. Not Tom Cruise’s drama, but the tech. Steven... Continue Reading →

Writers are either dreaming of what they’ll write next or twitching for a keyboard (or their smartphone) to jot down a great thought that just came to mind for a piece they’re working on. And, of course, we’re all trying to achieve the 3 basic Cs of effective writing: Clear, Concise and Connecting.  I learned the third... Continue Reading →

Controlling Content in a Sea of Social Media Change

When was your last online ‘aha’ moment? I’m not talking about your friend’s post or text that had you laughing uncontrollably (on the floor?). I’m talking about the video that matched your passion and captured your imagination, or the article that reeled you in so deep (30 minutes later) that you’re now late for what... Continue Reading →

The Power of Conversation in Our Digital Day

Even as I desperately search the house for any – ANY – of this family’s five cell phone chargers before mine dies, I am basking in the glow of an old-school communications win. It involved executive-level communicators and students sitting together, four-at-a-table, sharing, listening, and learning from each other’s greatest successes in organizational communications. Then,... Continue Reading →

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