Tomorrow’s Social Media Marketing: Like Something out of a Movie

Ya’ know those movies that make you think? I’m talking about the ones that, after the popcorn and soda settles, have you pondering, ‘Could that really happen?’ I distinctly remember, after watching Minority Report in 2002, wondering if that was really what the future would be like. Not Tom Cruise’s drama, but the tech. Steven... Continue Reading →

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Writers are either dreaming of what they’ll write next or twitching for a keyboard (or their smartphone) to jot down a great thought that just came to mind for a piece they’re working on. And, of course, we’re all trying to achieve the 3 basic Cs of effective writing: Clear, Concise and Connecting.  I learned the third... Continue Reading →

You Don’t Have to Take it With You, It’s Already There

Professional associations and groups were never my thing.  I was always “too busy” to go to meetings (during which time I would not be getting work done) and I was always way behind on my workload anyway.  Plus, filling out the forms for award entries took so much time and detail; I was sure I... Continue Reading →

How to Create a Frequent Flier from a Crabby Customer

The biggest customer experience opportunities seem to come upon us quickly and without warning.  In the following story, think of how you could have provided a better customer experience. While flying home from a family wedding with my 10-year-old daughter, we were hustling through the airport trying to make our connecting flight.  Our first leg... Continue Reading →

How to Grow When You Hear ‘No’

Being told ‘No’ can hurt.  Plain and simple. I’m aware of the sales methods which teach that ‘No’ simply means ‘No’ for now … in my current situation, and that it’s really just a ‘Yes’ deep inside waiting to be released with a smile and a handshake.  I’ve taught that method and I believe in... Continue Reading →

What Do You Do While the Coffee is Brewing?

It's just not that difficult to find your passion while you're engaged in a project.  If you are applying your talents to what you are passionate about, you are engaged to your core.  It's a beautiful thing. It's during the times in between projects when you're truly tested.  This is the break in time while... Continue Reading →

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