Tomorrow’s Social Media Marketing: Like Something out of a Movie

Ya’ know those movies that make you think? I’m talking about the ones that, after the popcorn and soda settles, have you pondering, ‘Could that really happen?’ I distinctly remember, after watching Minority Report in 2002, wondering if that was really what the future would be like. Not Tom Cruise’s drama, but the tech. Steven... Continue Reading →

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Writers are either dreaming of what they’ll write next or twitching for a keyboard (or their smartphone) to jot down a great thought that just came to mind for a piece they’re working on. And, of course, we’re all trying to achieve the 3 basic Cs of effective writing: Clear, Concise and Connecting.  I learned the third... Continue Reading →

How to Create a Frequent Flier from a Crabby Customer

The biggest customer experience opportunities seem to come upon us quickly and without warning.  In the following story, think of how you could have provided a better customer experience. While flying home from a family wedding with my 10-year-old daughter, we were hustling through the airport trying to make our connecting flight.  Our first leg... Continue Reading →

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