Differentiation / différenciation

As an English-speaking person who moved to Montréal last year, I have been fascinated by how the French and English cultures co-exist. People here speak both languages fluently and, in fact, will switch from one to the other within a conversation – sometimes in the same sentence. The day-to-day can be both fascinating and frustrating... Continue Reading →

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All We Need (in Social Media) Is Love

Fingers are flying! You can almost feel the over-eager rush inside some brands and organizations that are sending out tweets so fast and so diverse that I get the feeling they simply want to be seen. A lot! As a content producer for digital communications, I follow groups that specialize in reporting on social media... Continue Reading →

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