Tomorrow’s Social Media Marketing: Like Something out of a Movie

Ya’ know those movies that make you think? I’m talking about the ones that, after the popcorn and soda settles, have you pondering, ‘Could that really happen?’ I distinctly remember, after watching Minority Report in 2002, wondering if that was really what the future would be like. Not Tom Cruise’s drama, but the tech. Steven... Continue Reading →

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Writers are either dreaming of what they’ll write next or twitching for a keyboard (or their smartphone) to jot down a great thought that just came to mind for a piece they’re working on. And, of course, we’re all trying to achieve the 3 basic Cs of effective writing: Clear, Concise and Connecting.  I learned the third... Continue Reading →

Controlling Content in a Sea of Social Media Change

When was your last online ‘aha’ moment? I’m not talking about your friend’s post or text that had you laughing uncontrollably (on the floor?). I’m talking about the video that matched your passion and captured your imagination, or the article that reeled you in so deep (30 minutes later) that you’re now late for what... Continue Reading →

The Power of Conversation in Our Digital Day

Even as I desperately search the house for any – ANY – of this family’s five cell phone chargers before mine dies, I am basking in the glow of an old-school communications win. It involved executive-level communicators and students sitting together, four-at-a-table, sharing, listening, and learning from each other’s greatest successes in organizational communications. Then,... Continue Reading →

You Don’t Have to Take it With You, It’s Already There

Professional associations and groups were never my thing.  I was always “too busy” to go to meetings (during which time I would not be getting work done) and I was always way behind on my workload anyway.  Plus, filling out the forms for award entries took so much time and detail; I was sure I... Continue Reading →

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