Tag Archives: LinkedIn

Not Just Hot Air: Energy Campaign Delivers Content

I came to an interesting conclusion while researching social media marketing case studies: cases reporting actual ROI results are hard to find.  I found a lot of hay but very few needles.  After some time with my digital pitchfork, I did find one case that engaged me to share it with you because it supports […]

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Differentiation / différenciation

As an English-speaking person who moved to Montréal last year, I have been fascinated by how the French and English cultures co-exist. People here speak both languages fluently and, in fact, will switch from one to the other within a conversation – sometimes in the same sentence. The day-to-day can be both fascinating and frustrating […]

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#CBUS111: Content Creation

Blogging about Digital Content Creation by Marketing and Communications students of McGill University Continuing Studies.

Socially Minded Marketing

Connecting socially minded consumers with socially responsible organizations through marketing communications.

social for the people

government social media training