That’s Very Canadian of You: What The Tragically Hip Taught Me About Me

My upbringing didn’t include the Tragically Hip.  So how could this band define who I am? The answer came on a warm summer Saturday night in Montreal - all at once. I’ve been playing in cover bands for years now, and among the hundreds of songs we’ve played in those bands, I hadn’t heard or... Continue Reading →

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Top 5 Traits of Viral Marketing Initiatives

My search for viral social media marketing campaigns had just begun when I knew I had found a strong candidate. After watching the video for about seven seconds with the sound on, my 11-year-old daughter called from across the room, “You watchin’ Dumb Ways to Die?” “Uh, yeah,” I replied taken a little by surprise.... Continue Reading →

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