Tag Archives: social media

Social Networking Connects, Professional Networking Delivers

At first, I was skeptical about the value of joining professional associations.  so I didn’t – for 20+ years.  Then I had little choice because my career took a major shift to a new city – a new country, in fact – and into social media, away from the marketing and internal communications experience I had been building for […]

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Tomorrow’s Social Media Marketing: Like Something out of a Movie

Ya’ know those movies that make you think? I’m talking about the ones that, after the popcorn and soda settles, have you pondering, ‘Could that really happen?’ I distinctly remember, after watching Minority Report in 2002, wondering if that was really what the future would be like. Not Tom Cruise’s drama, but the tech. Steven […]

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Top 5 Traits of Viral Marketing Initiatives

My search for viral social media marketing campaigns had just begun when I knew I had found a strong candidate. After watching the video for about seven seconds with the sound on, my 11-year-old daughter called from across the room, “You watchin’ Dumb Ways to Die?” “Uh, yeah,” I replied taken a little by surprise. […]

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Not Just Hot Air: Energy Campaign Delivers Content

I came to an interesting conclusion while researching social media marketing case studies: cases reporting actual ROI results are hard to find.  I found a lot of hay but very few needles.  After some time with my digital pitchfork, I did find one case that engaged me to share it with you because it supports […]

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Differentiation / différenciation

As an English-speaking person who moved to Montréal last year, I have been fascinated by how the French and English cultures co-exist. People here speak both languages fluently and, in fact, will switch from one to the other within a conversation – sometimes in the same sentence. The day-to-day can be both fascinating and frustrating […]

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Yogi Berra, Book Club, and Best Practices: Lessons Learned in Writing for Social Media

I’m trying so hard to be my best self that I’m not being my real self. Sounds a little like a line from famous New York Yankees baseball player & coach Yogi Berra.  You know, the guy who said, “You can observe a lot just by watching” and “we made to many wrong mistakes”. The […]

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Living on the Edge: Bringing a Brand to Full-social

Being on the cutting edge can be scary.  I know.  I’ve been there. Personally, I’m not an on-the-edge kinda guy.  I’m afraid of heights and I have had the same haircut since third grade. But, when in 2008 my company was considering stepping out into the world of wiki, I saw the cutting edge up […]

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The Many Uses of Twitter for Connecting Communicators

Writers are either dreaming of what they’ll write next or twitching for a keyboard (or their smartphone) to jot down a great thought that just came to mind for a piece they’re working on. And, of course, we’re all trying to achieve the 3 basic Cs of effective writing: Clear, Concise and Connecting.  I learned the third […]

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All We Need (in Social Media) Is Love

Fingers are flying! You can almost feel the over-eager rush inside some brands and organizations that are sending out tweets so fast and so diverse that I get the feeling they simply want to be seen. A lot! As a content producer for digital communications, I follow groups that specialize in reporting on social media […]

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Controlling Content in a Sea of Social Media Change

When was your last online ‘aha’ moment? I’m not talking about your friend’s post or text that had you laughing uncontrollably (on the floor?). I’m talking about the video that matched your passion and captured your imagination, or the article that reeled you in so deep (30 minutes later) that you’re now late for what […]

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#CBUS111: Content Creation

Blogging about Digital Content Creation by Marketing and Communications students of McGill University Continuing Studies.

Socially Minded Marketing

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