Tomorrow’s Social Media Marketing: Like Something out of a Movie

Ya’ know those movies that make you think? I’m talking about the ones that, after the popcorn and soda settles, have you pondering, ‘Could that really happen?’ I distinctly remember, after watching Minority Report in 2002, wondering if that was really what the future would be like. Not Tom Cruise’s drama, but the tech. Steven... Continue Reading →

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Differentiation / différenciation

As an English-speaking person who moved to Montréal last year, I have been fascinated by how the French and English cultures co-exist. People here speak both languages fluently and, in fact, will switch from one to the other within a conversation – sometimes in the same sentence. The day-to-day can be both fascinating and frustrating... Continue Reading →

Yogi Berra, Book Club, and Best Practices: Lessons Learned in Writing for Social Media

I’m trying so hard to be my best self that I’m not being my real self. Sounds a little like a line from famous New York Yankees baseball player & coach Yogi Berra.  You know, the guy who said, “You can observe a lot just by watching” and “we made to many wrong mistakes”. The... Continue Reading →

Living on the Edge: Bringing a Brand to Full-social

Being on the cutting edge can be scary.  I know.  I’ve been there. Personally, I’m not an on-the-edge kinda guy.  I’m afraid of heights and I have had the same haircut since third grade. But, when in 2008 my company was considering stepping out into the world of wiki, I saw the cutting edge up... Continue Reading →

Writers are either dreaming of what they’ll write next or twitching for a keyboard (or their smartphone) to jot down a great thought that just came to mind for a piece they’re working on. And, of course, we’re all trying to achieve the 3 basic Cs of effective writing: Clear, Concise and Connecting.  I learned the third... Continue Reading →

All We Need (in Social Media) Is Love

Fingers are flying! You can almost feel the over-eager rush inside some brands and organizations that are sending out tweets so fast and so diverse that I get the feeling they simply want to be seen. A lot! As a content producer for digital communications, I follow groups that specialize in reporting on social media... Continue Reading →

Social Media is Like Drumming

Social media is like drumming.  Take a seat behind my set of drums, grab some sticks and follow me on this one. First we need some comical perspective: As a teen, I bought a drum set and pounded it with the angst, power, and passion of a … teenage boy.  How did my mother, and... Continue Reading →

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