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The power of words fascinates and inspires me in work and play.  Here are some recent examples of my work with words.

Social Media Content & Strategy ~

The voice of the brand never breaks character, especially when speaking to your community through regular social media posts.  These posts give life to our voice, invite engagement, and celebrate our brand.

Digital Publishing ~


Bringing new life to a traditional coffee table print magazine, I planned, edited, and provided copywriting for this digital magazine which provided our brand a visual, interactive, and expressive new platform.

Video ~

StGs video screen shot 2017

I created the concept for this video, field-produced the shooting, and produced the creation of this video which captures what it’s like to attend this amazing school, St. George’s School of Montreal.  The key: let the students tell the story!  My blog post details the process.

Online Articles ~


To build the reputation of this start-up as a thought-leader in the industry, I ghost-wrote this article for an industry publication which we also released later online.

Website Homepage Makeover ~


By adding a clear, targeted “why statement” as well as presenting the Unique Value Proposition on the homepage, I helped increase traffic, retention, and engagement.

Blog at WordPress.com.

Up ↑

#CBUS111: Content Creation

Blogging about Digital Content Creation by Marketing and Communications students of McGill University Continuing Studies.

Socially Minded Marketing

Connecting socially minded consumers with socially responsible organizations through marketing communications.

Comms Creatives: social media training for corporate comms professionals

Online courses that make you confident, creative and fearless,

Peaceful Blossoms

How wonderful it is that nobody need wait a single moment before starting to improve the world. Anne Frank

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