The power of words fascinates and inspires me in work and play. Here are some recent examples of my work with words.
The voice of the brand never breaks character, especially when speaking to your community through regular social media posts. These posts give life to our voice, invite engagement, and celebrate our brand.
Bringing new life to a traditional coffee table print magazine, I planned, edited, and provided copywriting for this digital magazine which provided our brand a visual, interactive, and expressive new platform.
I created the concept for this video, field-produced the shooting, and produced the creation of this video which captures what it’s like to attend this amazing school, St. George’s School of Montreal. The key: let the students tell the story! My blog post details the process.
To build the reputation of this start-up as a thought-leader in the industry, I ghost-wrote this article for an industry publication which we also released later online.
By adding a clear, targeted “why statement” as well as presenting the Unique Value Proposition on the homepage, I helped increase traffic, retention, and engagement.